Products

PRODUCTS

Our produce and specialty products are among the finest in the produce industry. Everything begins with the raw produce. We purchase only the finest high yielding packages of bulk produce for repackaging and use for precut specialties. We buy all the popular produce such as tomatoes, potatoes, zucchini, summer squash, and asparagus. But customers who deal with Fresh Start also enjoy access to more exotic items like Napa cabbage, Swisschard, bok choy, Dycon radishes, Delcarta squash, California baby carrots, baby lettuces, and mesculun.

Food service providers have typically turned to frozen produce to add variety to their dishes. The problem with frozen produce is it all tastes bland because of changes during bleaching and freezing. Frozen food processors also tend to cut everything into small disks that look like machine cut produce. At other times, food service providers have turned to fresh produce for its enhanced flavor. The problems with fresh produce were limited choices and expense.

Fresh Start responded to these problems by introducing precut produce and blends that provided the variety of frozen with the quality of fresh. We used to cut everything by hand, but in a shrewd move, the company modified its slicing machinery to duplicate long, angled hand cuts. The end result was a fresh product that looked hand cut and came at an acceptable price.